Don’t be panicked by BIG DATA – how to use data EFFECTIVELY for your business
11 December 2013 category: business technology
Tags: marketing sales business finance data

One of the most ubiquitous phrases of 2013 has been “Big Data” and you could be forgiven for thinking that if you are not using “big data” in your business, you are somehow failing or are just about to suffer a major calamity.
For the majority of businesses, this could not be further from the truth....