The extraordinary news about Volkswagen looks set to unfold over a period of weeks and months, but already it looks like a complex picture.

Unless you are a household name already, you should always be engaged in Direct Marketing, not Brand Advertising. Which category does your website fit into?

If you are a Leader, you should concentrate on the “big picture” and the long term. By the very nature of your role, however, you cannot spend all of your time doing that. In between times, you will be carrying out a management role that must produce six vital outcomes:

One of the things that professionally qualified people have in common is that at some point in their career they have a very strong desire to start their own professional practice.