A business strategy should be brief and to the point. The whole purpose of it is to give you the opportunity to set the overall direction of your business. This means that you need to be able to see the wood for the trees, so the last thing you need is a lot of detail.

A business plan, however, is a good place to think through some of the detail of your strategy and check that it is feasible. Although brevity is always the favoured option when it comes to managing a business you should not shy away from fleshing out some of the detail in your business plan.

A business plan is necessary whether you are a start-up business or an established business, although the reasons for producing them are different.

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